Improving quality of life for 25k patients living with chronic conditions

Overview

VMS BioMarketing, the leading provider of patient engagement & adherence solutions, contracted with our Innovatemap team to deliver a best-in-class mobile app to improve a patients experience on this new journey in their lives.

Patient problems that drove my decision-making

• Patients struggle to find and trust information about their drug

• 60% of patients delay start or abandon treatment, because drugs are expensive

• Patient engagement calls are often for dosage and appointments, leaving less time for patients needing immediate care

• Nursing staff is asked to do more with less, as product and patient counts grow

Our Hypothesis

If we can educate, teach, and create long-term relationships between a patient and their wellness journey, then more patients are likely to start treatment

Impact

Our work on Wellkind app was recognized as a 2022 Most Innovative Product by PM360 publication. Read about it!

Assortment of different product assets created during this project

What it means for VMW BioMarketing

• VMS BioMarketing has begun onboarding 25k patients on to the product

• reduced "simple" engagement call volume by ~5-10% freeing up more time for impactful calls with patients

Check out the Prototype Read the full case study

Big thank you to the rest of the team

• Spencer Abrams, PM

• Parker McCullough, Brand

• Kaylee Green, Brand

• Yharlei Chamboneth, Motion

• EIG, Engineering Firm

Additional process documents and deliverables