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Wellkind June 2022 - December 2022

Improving quality of life for 25k patients living with chronic conditions

My role

Product Design Lead


MVP workshop

Feature prioritization

Solution overview

Product design

Brand integration

Dev support

Sales prototype


VMS BioMarketing, the leading provider of patient engagement & adherence solutions, contracted with our Innovatemap team to deliver a best-in-class mobile app to improve a patients experience on this new journey in their lives.

Patient problems that drove my decision-making

  • Patients struggle to find and trust information about their drug

  • 60% of patients delay start or abandon treatment, because drugs are expensive

  • Patient engagement calls are often for dosage and appointments, leaving less time for patients needing immediate care

  • Nursing staff is asked to do more with less, as product and patient counts grow

Our Hypothesis

If we can educate, teach, and create long-term relationships between a patient and their wellness journey, then more patients are likely to start treatment


Our work on Wellkind app was recognized as a 2022 Most Innovative Product by PM360 publication. Read about it!

Product Screens Assortment of different product assets created during this project

What it means for VMW BioMarketing

  • VMS BioMarketing has begun onboarding 25k patients on to the product

  • reduced "simple" engagement call volume by ~5-10% freeing up more time for impactful calls with patients

Check out the Prototype Read the full case study

Big thank you to the rest of the team

  • Spencer Abrams, PM

  • Parker McCullough, Brand

  • Kaylee Green, Brand

  • Yharlei Chamboneth, Motion

  • EIG, Engineering Firm

Additional process documents and deliverables